Customer Experience Analytics
Optimise digital customer journey through AI-driven data analytics
Our Customer Experience Analytics help businesses identify insights from data captured during customer journey, enabling them to fully understand their customers’ behaviour across different touchpoints, and prioritise timely enhancements to create frictionless customer experience that powers customer loyalty and maximises digital efficiency.
We empower businesses to
Improve customer satisfaction,
Net Promoter Score (NPS) and
app ratings
Provide timely response to
customer enquiries and
prioritises enhancements
Quantify revenue impact of
customer experience
Optimise customer engagement
and conversion rates
Reduce deflection from
apps to other channels
Validate hypotheses and
test new contents with ease
Optimise customer experience in 3 steps
Capture and Index
- Capture intact customer data across multiple websites and mobile app journeys for analysis
- Automatically tagged events are immediately indexed for analysis
- Integrate Voice of Customer (VoC) data, A/B tests, user attributes and more
Visualise and Analyse
- View user journeys, segment by attributes and drill into user sessions
- Provide real-time analysis on customers’ behaviour and struggles with customised reports on anomalies and trends for monitoring
Prioritise and Elevate
- Identify customer journeys with the highest conversions and areas for enhancements
- Connect feature usage and specific journeys to business value
- Find hidden opportunities for improvement with AI-driven insights
Optimise digital customer journey for the Hong Kong Jockey Club through AI-driven data analytics
Contact us to learn more
Sales and Service Enquiries
| Tel: | (852) 2599 1600 |
| Email: | idm_sales@tradelink.com.hk |
Office Hours
8:30am – 6:00pm (Monday to Friday)